International Journal of Management and Leadership Studies
2025; 6(i): 602-612
ISSN:
2311 7575
EFFECT OF COMMUNICATION ON THE BASIC EDUCATION SCHOOLS PERFORMANCE AT GREAT NEWS ACADEMY, MALINDI SUB-COUNTY, KILIFI COUNTY, KENYA
Christopher Kambi Mumba and Leseiyo Moses
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
602-612
This study examined the effect of communication on the performance of basic education
schools in Kenya, focusing on Great News Academy, Malindi. The study adopted a
correlational survey design to establish the relationship between managerial
communication and school performance. The target population comprised 551
individuals, including administrators, teachers, and support staff, from which a sample
of 232 respondents was selected using stratified random sampling to ensure
representativeness across categories. Primary data were collected through structured
questionnaires, which provided quantitative insights into the effectiveness of
communication practices. Data were analyzed using descriptive and inferential statistics,
including correlation analysis, to determine the strength and direction of the relationship
between communication and school performance. The findings revealed a positive and
statistically significant correlation between effective communication and school
performance, indicating that open, timely, and clear communication among school
managers, teachers, and stakeholders enhances organizational coordination and student
outcomes. The study recommended that school management strengthen internal
communication channels, promote participatory dialogue, and implement feedback
mechanisms to ensure transparency and collaboration. Such measures would foster
shared understanding, improve decision-making efficiency, and ultimately enhance
overall school performance in basic education institutions.