International Journal of Management and Leadership Studies
2025; 6(i): 805-824
ISSN:
2311 7575
STRATEGIC MANAGEMENT DRIVERS AND FINANCIAL PERFORMANCE OF INTERNATIONAL AIRPORTS IN KENYA
Margaret N. Wekesa and Prof. John Cheluget
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
Strategic Management, Financial Performance, Customer Focus, Information Technology, Safety, Airports, Kenya.
The research paper will discuss how the strategic management drivers, which include
strategic customer focus and strategic information technology, are associated with the
financial performance of international airports in Kenya. The aviation business is
becoming more and more customer-oriented and technologically advanced to enhance
the efficiency of operations and increase financial performance. The research design was
descriptive and the data used were quantitative, collected among the management and
the operation staff of Jomo Kenyatta, Moi, Eldoret, and Kisumu International Airports.
Descriptive statistics analysis, correlation, and regression analysis were done to analyze.
Results indicated that strategic customer focus and information technology had strong
positive impacts on the financial performance, although the latter had an even stronger
impact because it automated the processes and allowed making data-driven decisions.
The authors conclude that airports with customer-oriented strategies and modern IT
systems have more advantages to improve revenue growth, profitability, and
competitiveness in terms of services. The suggestions include constant investments into
customer experience systems, the use of a digital innovation strategy, and frequent staff
training to maximize the use of technology and customer interaction.