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International Journal of Management and Leadership
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International Journal of Management and Leadership Studies
2025; 6(i): 1188-1214
ISSN: 2311 7575
PROCUREMENT PRACTICES ADOPTED AFTER COVID-19 PANDEMIC ON PERFORMANCE OF FIRMS IN HOSPITALITY INDUSTRY IN KENYA: A CASE OF SELECTED HOTELS IN NAROK TOWN
Gerald Lemalon Nkere and Dr. Paul Machoka
Published: 01 December, 2025 Volume: 6 Issue: i
Keywords: Supplier diversity, performance, Narok, County, hospitality industry
Public procurement has attracted a lot of scholarly work in the recent past and particularly after the covid 19 pandemic. Majority of the firms in the hospitality sector suffered a lot of losses following the lockdowns and lack of customer contact during and after the pandemic. To date most of the hospitality firms are still faced with a lot of challenges following stringent rules and regulations put in place following the effect of covid 19 pandemic. This calls for further studies to fill the theoretical and practical gaps that exists in the literature. The purpose of this study therefore was to assess the effect of public procurement practices adopted after the pandemic on performance of firms in the hospitality industry in Kenya with a focus on selected hostels in Narok County. Institutional theory and resourcebased view underpinned the study. A descriptive survey design was used for the investigation. The study targeted a population of 30 Managers and over 950 staff in the hotel industry in Narok Town. Data was collected from the management and suppliers of the chosen hotels using a structured questionnaire. To evaluate the validity and reliability of the research tools, a pilot study was conducted. Both descriptive and inferential analyses were used to examine the data. The frequency, percentage, averages, and variances were calculated for descriptive statistics. Data analysis was done with the help of SPSS version 28 and MS Excel software. The study established that supplier diversity had a significant effect on performance of hospitality firms in Narok County. The study concluded that procurement practices adopted by firms in the hospitality sector had a statistically significant effect on the performance of the Hospitality sector. The study concluded that to enhance performance, hospitality companies should implement the most effective supplier diversification initiatives. Further research ought to be done to examine how firms in other sectors of the economy have dealt with post-COVID-19 challenges and the effect it has had on performance.
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