International Journal of Management and Leadership Studies
2025; 6(i): 1188-1214
ISSN:
2311 7575
PROCUREMENT PRACTICES ADOPTED AFTER COVID-19 PANDEMIC ON PERFORMANCE OF FIRMS IN HOSPITALITY INDUSTRY IN KENYA: A CASE OF SELECTED HOTELS IN NAROK TOWN
Gerald Lemalon Nkere and Dr. Paul Machoka
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
Supplier diversity, performance, Narok, County, hospitality industry
Public procurement has attracted a lot of scholarly work in the recent past and
particularly after the covid 19 pandemic. Majority of the firms in the hospitality
sector suffered a lot of losses following the lockdowns and lack of customer contact
during and after the pandemic. To date most of the hospitality firms are still faced
with a lot of challenges following stringent rules and regulations put in place
following the effect of covid 19 pandemic. This calls for further studies to fill the
theoretical and practical gaps that exists in the literature. The purpose of this study
therefore was to assess the effect of public procurement practices adopted after the
pandemic on performance of firms in the hospitality industry in Kenya with a
focus on selected hostels in Narok County. Institutional theory and resourcebased view underpinned the study. A descriptive survey design was used for the
investigation. The study targeted a population of 30 Managers and over 950 staff
in the hotel industry in Narok Town. Data was collected from the management
and suppliers of the chosen hotels using a structured questionnaire. To evaluate
the validity and reliability of the research tools, a pilot study was conducted. Both
descriptive and inferential analyses were used to examine the data. The frequency,
percentage, averages, and variances were calculated for descriptive statistics. Data
analysis was done with the help of SPSS version 28 and MS Excel software. The
study established that supplier diversity had a significant effect on performance
of hospitality firms in Narok County. The study concluded that procurement
practices adopted by firms in the hospitality sector had a statistically significant
effect on the performance of the Hospitality sector. The study concluded that to
enhance performance, hospitality companies should implement the most effective
supplier diversification initiatives. Further research ought to be done to examine
how firms in other sectors of the economy have dealt with post-COVID-19
challenges and the effect it has had on performance.