International Journal of Management and Leadership Studies
2025; 6(i): 1214-1237
ISSN:
2311 7575
LEVERAGING ARTIFICIAL INTELLIGENCE FOR ORGANISATIONAL DEVELOPMENT IN MANUFACTURING: A CASE OF TANZANIA BREWERIES LIMITED (TBL) PRODUCTION, TANZANIA
Johnstone Lulahobotse Japhet
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
Artificial Intelligence, Organisational Development, TOE Framework, AI Adoption, Manufacturing, Tanzania Breweries Limited.
This research paper examines how Artificial Intelligence (AI) can be used to improve
the organisational development of the Tanzania Breweries Limited (TBL) production
in Tanzania. The study particularly looks at the role of technology, organisation, and
environment in the adoption of AI and the resulting effects on the efficiency of
operations, working capacity, and the resulting innovation. The research is based on
the Technology-Organisation-Environment (TOE) framework, which makes it a welldeveloped theoretical foundation to comprehend the use of AI in the manufacturing
setting. The quantitative research design was used, and the goal was 450 employees
working in the TBL production departments. The sample size was calculated using the
Yamane formula, and primary data were collected using structured questionnaires.
The collected data were also compared through the summated index, descriptive
statistics, and hypothesis tests to assess the association between variables and find out
the mediating value of AI adoption. The results indicate that AI is significantly adopted
in response to technological readiness, such as system maturity, compatibility, and
ease of use. The environmental factors, including regulatory compliance, competition
in the market, and industry support, have a moderate impact on the adoption
decisions, whereas the type of organisational factors, including leadership support,
workforce skills, culture of innovation, and resource allocation, have a critical effect on
the adoption decisions. The adoption of AI is a mediating variable which converts the
elements of readiness into quantifiable operational efficiency, capacity of the
workforce, and improved innovation outcomes. The research arrives at the conclusion
that successful AI implementation is a multi-faceted process that involves investments
in technologies, the ability of organisations to develop, and adaptability to
environmental factors. The findings are relevant to the theory due to their support of
the TOE framework in the Tanzanian manufacturing environment and practical
information to practitioners who want to use AI to improve their operations and
strategies. The policy implication is clarity of the regulations, industry-supportive
programs, and easy access to technical expertise to make AI adoption easy. Lastly, the
paper gives future research for studies such as longitudinal studies on the long-term
effects of AI and investigations into newer technologies like the IoT and machine
learning in improving organisational development.