International Journal of Management and Leadership Studies
2022; 4(ii): 29
ISSN:
2311 7575
STRATEGIC PLANNING AND PERFORMANCE OF HEALTH AND ENVIRONMENTAL NON-GOVERNMENTAL ORGANIZATIONS IN KISII COUNTY, KENYA
Benson Simba
Published:
31 May, 2022
Volume:
4
Issue:
ii
Keywords:
Strategic Planning, Performance.
Although the NGOs adopt different strategic management practices to be competitive
and sustainable, they still face performance challenges. This study examined the
influence of strategic planning on performance of Health and Environmental NGOs in
Kisii County, Kenya. The study was anchored on Stakeholder Theory supported by the
Resource-Based View. Taking a mixed methods research design targeting 120 managers
from 40 Health and Environmental NGOs, quantitative data was collected from a
simple random sample of 102 NGO staff using structured questionnaires. A pilot study
was done involving 10 Health and Environmental NGOs in Nyamira county. Data
collection tools were administered through drop-and-pick and online methods. SPSS
Version 25 was used to perform a descriptive, linear regression and Pearson’s
correlation analyses to establish the relationships between the variables. The Qualitative
data was subjected to manual content thematic analysis as secondary data from
published annual reports was used to validate the primary results. The results show
that strategic planning positively and significantly correlates with NGO performance.
The findings inform academic, policy and strategic management practices in the NGO
sector as the study recommends policies and procedures for identifying and addressing
some of the concerns in strategic planning by building on the strengths noted so far to
improve performance. Local NGOs should adopt the best management practices that
will position the organizations for greater engagements with development partners.
Regenerative activities and intensified resource mobilization are recommended to
expand the financial resource base and increase NGO sustainability. For future
research, this study should be replicated in other counties and further focusing on
Agricultural NGOs that provide agribusiness interventions. Comparative studies
should also be conducted to unearth some differences or similarities in strategic
management practices and performance of the Health and Environmental NGOs in the
County.