This paper presents literature review on sustaining competitiveness in public universities in Kenya. The overall objective of the study is to establish the effect of transformational leadership style on internal marketing in addressing the challenge of sustaining competitiveness in public universities in Kenya. The study involved desk research of peer reviewed journal articles and texts on leadership styles, transformational leadership, internal marketing and their relationships to competitiveness of public universities in Kenya. Content analysis which involved categorization of the subject in thematic areas for reviewandpresentationwasused. Literaturereviewrevealedthatindeedcompetitiveness is bound to depend to a large extent on attracting competitive resource people, attractive courses, and attractive collaborations, sustainable programme funding and profitable operations. Thestudyrecommendstransformationalleadershipasaleadershipstylewhich inspires and motivates followers to achieve key competencies for the competitiveness of universities.