Digital transformation has become a core driver of operational efficiency, strategic competitiveness, and performance across industries. In Kenya’s beverage manufacturing sector, organizations face increasing pressure to adopt digital technologies to enhance productivity, customer experience, and market responsiveness. This study examined the influence of digital transformation on organizational performance at Coca-Cola Beverages Kenya Limited (CCBKL). The research was guided by four dimensions of digital transformation: digital technology adoption, digital competency, data driven decision-making, and digital innovation, and assessed their relationship with organizational performance. A descriptive research design was employed, with data collected from 102 employees drawn from various departments using structured questionnaires. The results revealed that digital transformation has a significant positive effect on organizational performance at CCBKL. Digital strategy provided strategic alignment to innovation and competitiveness, digital technologies improved process accuracy and efficiency, digital operations enhanced supply chain and operational productivity, while a digital culture encouraged digital mindset, agility, and employee innovation. The study concludes that beverage manufacturers should invest in integrated digital systems, strengthen digital competencies, and foster a culture that supports continuous technological adoption. The findings contribute to the body of knowledge on digital transformation in emerging markets and offer practical insights for managers seeking to enhance performance through digital initiatives.