International Journal of Management and Leadership Studies
2025; 6(i): 195-206
ISSN:
2311 7575
STRATEGIC PLANNING AND PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS IN MACHAKOS COUNTY: A CASE STUDY OF MISSION FOR ESSENTIAL DRUGS AND SUPPLIES
Mirriam Musyoka & Prof. Washington Okeyo
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
olicies, rules, processes, governing structures, and strategic plans in line with their objectives
The objective of the study was to investigate the relationship between strategic planning
and performance of NGOs in Machakos County, with a case study of Mission for
Essential Drugs and Supplies. The study’s anchor theory was Ansoff’s Strategic
Performance Theory, supported by Resource-Based View Theory and Stakeholder Theory.
The study adopted a descriptive research design, with a target population of 200
respondents drawn from Mission for Essential Drugs and Supplies in Machakos. A sample
size of 133 respondents was selected using a stratified random sampling technique. Data
were collected using questionnaires and analyzed using descriptive statistics, correlation
analysis and regression analysis. The study results showed that the implementation of
strategic planning significantly impacts the performance of NGOs. Regression analysis
results showed a correlation coefficient of (R = 0.737), suggesting a strong positive
relationship between strategic planning and NGO performance. The coefficient of
determination (R²) was 0.543, indicating that changes in strategic planning account for
54.3% of the variance in NGO performance. The study concludes that there is a
substantial correlation between NGOs' performance and strategic planning hence
improving it will result to positive performance. The study recommends that MEDS's
management and board of directors should continue designing and adopting policies, rules,
processes, governing structures, and strategic plans in line with their objectives.