International Journal of Management and Leadership Studies
2025; 6(i): 365-378
ISSN:
2311 7575
DIGITAL SUPPLY CHAIN OPTIMIZATION AND FOOD SECURITY FOR FRESH PRODUCE IN NAIROBI COUNTY: A CASE STUDY OF KIBRA SUB-COUNTY
Ingolo Josphine Aluko and Dr. Derow Aden
Published:
01 December, 2025
Volume:
6
Issue:
i
Keywords:
Digital supply chain optimization, fresh produce, Kibra Sub-County, food security.
Food security is a critical challenge in Kenya, with approximately half of the population
living in poverty and about 7.5 million, in extreme poverty. This is undermined by
challenges in the fresh produce supply chain, such as poor market access and high food
loss rates, which adversely affect nutrition outcomes. This study examines the impact of
digital supply chain optimization encompassing digital logistics integration, digital
market linkages, digital traceability, digital transparency and information sharing, on
food security. Grounded under systems theory, the study employed a cross-sectional
design. Data was collected from 319 stakeholders via questionnaires and interviews,
analyzed using SPSS Version 28 for descriptive and regression statistics, and content
analysis for qualitative insights. The findings indicated that digital logistics integration
had the strongest positive impact through improved delivery efficiency and reduced
post-harvest losses. Digital market linkages showed significant influence, facilitated by
mobile platforms, though adoption was constrained by low digital literacy and unreliable
internet. Digital traceability systems had limited adoption due to infrastructural barriers,
while digital transparency enhanced decision-making but lacked a regulatory
framework. Analysis of qualitative insights highlighted stakeholder demand for lowtechnology solutions. Recommendations set out include the establishment of community
Wi-Fi hubs, implementation of SMS-based tools, provision of digital literacy programs
and creation of farmer cooperatives to facilitate the scaling of digital interventions. This
research makes a contribution to Sustainable Development Goal 2 (Zero Hunger) and
Kenya's Food and Nutrition Security Policy, highlighting strategies for urban food
systems in low-resource settings.