International Journal of Management and Leadership Studies
2025; 6(i): 65-81
ISSN: 2311 7575
INTEGRATIVE LEADERSHIP STYLE AND THE ORGANIZATIONAL PERFORMANCE OF COMMERCIAL STATE CORPORATIONS IN KENYA
Mungatana Danson Buya, Prof. Emmanuel Awuor & Dr. Ole Mapelu
Published:
December, 2025
Volume: 6Issue:i
Keywords:Integrative leadership style, organizational performance, commercial state corporations in Kenya
State businesses are essential to Kenya's Vision 2030, which seeks industrialisation and
enhanced quality of life. Recent statistics from the Kenya National Treasury reveal subpar
performance, characterised by substantial cumulative losses in the 2021/2022 financial
year. The objective of this stud was to establish the relationship between integrative
leadership style and organizational performance of commercial state corporations in
Kenya. Utilising the Full Range Leadership Model and Resource-Based View Theory
(RBV), the research implemented a cross-sectional survey design, gathering data from top
management teams of all 52 commercial state corporations in Kenya via purposive
sampling, while adhering rigorously to ethical standards during data analysis. The study
results revealed that the Pearson correlation coefficient between integrative leadership
style and organizational performance was R = -0.730, with a significance level (p-value)
of 0.000. This robust positive connection signifies that an increase in integrative leadership
style is associated with a substantial improvement in organizational effectiveness. The R
Square value was 0.533, indicating that about 53.3% of the variation in organizational
performance is attributable to the integrative leadership style. This conclusion
underscores the significance of a successful integrative leadership style in improving
several facets of organizational performance, reinforcing the notion that leadership styles
promoting cooperation and employee engagement provide superior results. The study
recommends that commercial state corporations in Kenya prioritise and invest in the
development of integrative leadership style initiatives. Considering the favourable view
and considerable influence of integrative leadership on organizational performance,
training programs should specifically emphasise the enhancement of leaders' skills in
staff development, promoting ethical conduct, and instilling confidence in subordinates.
International Journal of Management and Leadership Studies
2025; 6(i): 98-114
ISSN: 2311 7575
ORGANIZATIONAL CULTURE AND PROJECT PERFORMANCE IN PUBLIC INSTITUTIONS: A CASE OF KALRO NAIROBI
Public institutions in Kenya continue to face challenges in achieving successful project
implementation, largely due to the influence of organizational culture. This study
examined how organizational culture affects project performance at the Kenya
Agricultural and Livestock Research Organization (KALRO) in Nairobi. Specifically, it
assessed the effects of decision-making processes and ethical standards on project
outcomes. The study was anchored on Schein’s Model of OrganizationalCulture,
Denison’s Model, and the Resource-Based View (RBV) theory. A descriptive research
design was employed, with a census sampling approach involving 30 respondents drawn
from a target population of 40 staff members. Data were analyzed using descriptive
statistics, correlation, and regression analyses. The findings revealed a positive
relationship between organizational culture dimensions and project performance. The
study concludes that participatory decision-making and adherence to ethical practices
significantly enhance project outcomes. It recommends that KALRO strengthen these
cultural aspects to improve operational efficiency and promote sustainable project
performance in public institutions.
International Journal of Management and Leadership Studies
2025; 6(i): 115-127
ISSN: 2311 7575
COACHING AS A STRATEGIC TOOL FOR IMPROVING EMPLOYEE PERFORMANCE IN DEVOLVED GOVERNMENT SYSTEMS: A CASE OF MURANG’A COUNTY
Noah Gachanja & Dr. Angeline Wambugu
Published:
December, 2025
Volume: 6Issue:i
Keywords:Coaching, employee performance, social cognitive theory, Muranga, County
This paper examined the role of coaching as a strategic tool for improving employee
performance in devolved government systems, focusing on the County Government of
Murang’a. Globally, coaching has emerged as a strategic human resource development
approach that enhances employee self-awareness, skills, and goal attainment. However,
in Kenya’s devolved governments, limited empirical evidence exists on how structured
coaching influences performance outcomes. The research adopted a descriptive research
design to assess the nature and impact of coaching practices on employee performance.
The target population comprised 1,022 management-level county employees, from which
a sample of 287 respondents was selected through stratified random sampling. Data were
collected using structured questionnaires and analyzed using SPSS Version 20, employing
both descriptive and inferential statistics. Reliability was confirmed through Cronbach’s
alpha coefficients exceeding 0.7. Findings revealed that coaching had a strong positive
and statistically significant relationship with employee performance (r = 0.753, p < 0.05)
and accounted for 56.7% of performance variation (R² = 0.567). Coaching was found to
enhance job satisfaction, skills development, teamwork, and goal achievement among
county employees. The results supported Bandura’s (1986) Social Cognitive Theory,
demonstrating that guided learning and feedback improve self-efficacy and
organizational effectiveness. The study recommends institutionalizing coaching within
county performance management frameworks, training supervisors as workplace
coaches, and allocating resources for continuous coaching programs. Future research
should employ longitudinal designs to explore the long-term impact of coaching on
performance and examine its interaction with other learning mechanisms such as
mentoring and peer learning.
International Journal of Management and Leadership Studies
2025; 6(i): 128-150
ISSN: 2311 7575
GOVERNMENT INTERVENTION AS A MODERATOR IN THE RELATIONSHIP BETWEEN COVID-19 CONTAINMENT MEASURES AND ORGANIZATIONAL PERFORMANCE OF BEVERAGE MANUFACTURING SMES IN GHANA.
This study investigates the moderating role of government intervention in the relationship
between COVID-19 containment measures and the organizational performance of
beverage manufacturing Small and Medium-sized Enterprises (SMEs) in Accra, Ghana.
This study was anchored on Stakeholder Theory (ST). Drawing on a cross-sectional survey
of 500 SME leaders, the study employed Structural Equation Modelling (SEM) to test
hypothesised relationships. The results reveal a statistically significant positive impact of
containment measures on the performance of beverage manufacturing SMEs in Accra,
Ghana. Furthermore, government intervention significantly moderates this relationship,
enhancing the effectiveness of COVID-19 containment strategies in maintaining
operational performance. These findings suggest that government support is crucial in
mitigating the adverse economic effects of pandemics on SMEs. The study offers practical
implications for policy formulation, highlighting the need for responsive and well-targeted
government assistance during public health crises.
International Journal of Management and Leadership Studies
2025; 6(i): 151-165
ISSN: 2311 7575
BRANDING STRATEGIES AND MARKETABILITY OF TRACK AND FIELD ATHLETES IN SELECTED ATHLETICS CAMPS IN KENYA
Jackson Mumo Munywoki & Daniel Komu
Published:
December, 2025
Volume: 6Issue:i
Keywords:Branding strategies, corporate branding, digital branding, marketability, media branding, personal branding.
This study examined the effect of personal, media, digital, and corporate branding
strategies on the marketability of track and field athletes in selected Kenyan athletics
camps, addressing their failure to benefit from effective branding despite exemplary
global performance. Guided by the Athlete Brand Image theory, supported by the Social
Exchange and Excellence theories, the descriptive research design targeted 1013 athletes
across five North Rift camps. Data were collected from a sample of 287 athletes plus 10
coaches and managers (n=297) via questionnaires and interviews, achieving a sufficient
71% response rate. Data analysis established that all four branding strategies significantly
impact marketability. Media branding demonstrated the most substantial effect, followed
by corporate branding. Personal and digital branding also showed significant
correlations. The study concluded that media branding is pivotal for enhancing visibility,
reputation, and sponsor interest. The study recommended that athletes should focus on
building an authentic personal brand by actively engaging fans through storytelling and
social media. Critically, athletes should strategically use media platforms, like Instagram
and Twitter, to boost visibility and reputation, and should leverage digital engagement
platforms and influencer marketing to attract sponsors and enhance visibility.
Developing robust corporate partnerships and sponsorships is also essential. Future
studies should focus on comparative analyses of branding effectiveness between different
athletic hubs in Kenya.
International Journal of Management and Leadership Studies
2025; 6(i): 166-184
ISSN: 2311 7575
INFLUENCE OF TECHNOLOGICAL INFRASTRUCTURE ON EMPLOYEE PRODUCTIVITY AMONG STAFF WORKING REMOTELY IN KINDE ENGINEERING WORKS IN KENYA
Kiririu Joanally Ndegwa & Gladys Nafula
Published:
December, 2025
Volume: 6Issue:i
Keywords: Technological infrastructure, employee productivity, remote work, ICT support
This study examined how technological infrastructure influences employee productivity,
particularly in a post-pandemic context where remote work has become increasingly
prevalent. Guided by the Technology Acceptance Model and the Resource-Based View
theory, the study explored the extent to which access to digital tools, internet connectivity,
IT support, and user competence contribute to employee performance outcomes. A
descriptive and correlational research design was adopted, utilizing both quantitative and
qualitative data. The target population comprised 123 employees, from which a sample
of 94 respondents was selected through stratified random sampling. Data were collected
using structured questionnaires and interviews and analyzed using descriptive statistics,
regression, and thematic analysis. The findings revealed that technological infrastructure
had a significant positive relationship with employee productivity (R² = 0.502, p < 0.001),
indicating that improvements in digital capacity explained about 50.2% of variations in
productivity levels among remote workers. Respondents reported high satisfaction with
the availability of software tools, system reliability, and IT support responsiveness, which
collectively enhanced timeliness, task completion, and output quality. Qualitative
findings further supported these results, emphasizing that digital infrastructure promotes
communication efficiency, accountability, and innovation within remote teams. However,
some challenges, such as inconsistent connectivity and over-monitoring through digital
tools, were noted as potential productivity constraints. The study concluded that robust
technological infrastructure is critical for sustaining productivity in remote working
environments. Kinde Engineering Works’ investment in modern digital systems and
employee training has contributed significantly to maintaining performance consistency
despite geographical dispersion. The study recommends continued infrastructure
upgrades, capacity-building initiatives, and balanced remote work policies that integrate
flexibility with effective supervision. These insights extend beyond Kinde Engineering
Works, offering practical implications for other firms in Kenya’s ISP and engineering
sectors seeking to optimize performance under digital and hybrid work models.
International Journal of Management and Leadership Studies
2025; 6(i): 185-194
ISSN: 2311 7575
DIGITAL TRANSFORMATION INITIATIVES AND COMPETITIVE ADVANTAGE IN THE AIRLINE INDUSTRY: A CASE STUDY OF KENYA AIRWAYS
Omondi Mathews Nunda and Dr. Samuel Thiong’o
Published:
December, 2025
Volume: 6Issue:i
Keywords:Digital Transformation, Competitive Advantage, Technology Acceptance Model, Kenya Airways, Airline Industry
The airline industry is increasingly adopting digital transformation to enhance
competitiveness, improve operational efficiency, and enrich customer experiences. This
study investigated the effect of digital transformation initiatives on competitive advantage
in the airline industry, focusing on Kenya Airways. Anchored on the Technology
Acceptance Model (TAM), the research adopted a mixed-methods design with a census
survey of 180 employees drawn from operations, customer service, information
technology, marketing, and corporate affairs departments. Data were collected through
structured questionnaires, validated through expert review and pilot testing, and analysed
using descriptive statistics, Pearson correlation, and multiple regression. The results
showed that digital transformation had the strongest and most significant influence on
competitive advantage (r = 0.748, p < 0.01; β = 0.328, p < 0.001). Adoption of mobile and
web platforms, automation of service delivery, AI/chatbots use, and digital engagement
metrics were positively linked to operational efficiency, customer satisfaction, and brand
positioning. The findings align with global evidence that digital tools transform customer
engagement and efficiency in the aviation sector. The study concludes that digital
transformation is a strategic lever for competitive positioning in Kenya’s aviation industry
and recommends that Kenya Airways strengthen investments in automation, user-friendly
platforms, staff digital training, and AI-powered solutions.