International Journal of Management and Leadership Studies
2024; 5(i): 408-415
ISSN: 2311 7575
ASSESSING THE IMPACT OF INFORMATION TECHNOLOGY ON MARKETING STRATEGY ADOPTION BY SACCO’S IN KENYA: A CASE STUDY OF DAIMA SACCO
Mary Muthoni Njoka, Dr. Samuel Thiongó
Published:
01 November, 2024
Volume: 5Issue:i
Keywords:Information Technology, Marketing Strategies, Digital Engagement, Saccos
In the rapidly evolving digital landscape, the integration of Information Technology (IT) into marketing strategies is essential for Savings and Credit Cooperative Societies (SACCOs) in Kenya to enhance competitiveness and achieve sustainable growth. This study assesses the impact of IT on marketing strategy adoption at Daima SACCO, employing a descriptive research design to explore how digital tools facilitate member acquisition and engagement. The target population comprised 155 employees, with a stratified sample of 47 respondents representing various organizational roles. Data collection involved self-administered questionnaires featuring both closed and open-ended questions, allowing for a comprehensive understanding of the factors influencing marketing strategies. Analysis was conducted using the Statistical Package for the Social Sciences (SPSS), employing descriptive statistics and regression analysis to reveal the significance of IT on marketing effectiveness. The findings indicated a strong correlation between IT infrastructure and marketing strategy adoption, with an F-value of 14.756 and a p-value of 0.000 demonstrating statistical significance. The regression coefficient of 0.425 suggests that improved IT effectiveness leads to enhanced marketing strategy adoption. Recommendations for Daima SACCO include investing in advanced IT systems, prioritizing cybersecurity, and training employees in Customer Relationship Management (CRM) tools to optimize marketing efforts. By doing so, Daima SACCO can enhance member engagement, strengthen its market position, and promote financial inclusion within the communities it serves.
International Journal of Management and Leadership Studies
2024; 5(i): 416-443
ISSN: 2311 7575
CAPACITY ASSESSMENT ON DROUGHT RISK MANAGEMENT IN NOTHERN KENYA: A CASE OF WAJIR COUNTY.
Muktar Aden Abdi, Dr. Domeniter N. Kathula
Published:
01 November, 2024
Volume: 5Issue:i
Keywords:Capacity Assessment, Drought Assessment, Drought Risk Management; Water Management.
Due to aggravating water scarcity and climate change, as well as the causal factors of rising population and increased water demand for energy and agriculture, large-scale intensive droughts are becoming commonplace worldwide. the study aimed to assess Wajir County's capacity for drought risk management, focusing on personnel technical capacity, financing capacity, technological capacity, and institutional coordination capacity. The target population of the study was Wajir county staff, National Drought Management Authority, Non-Governmental Organizations, Community Based Organizations and Faith-Based Organizations which constituted 1200 respondents, with a sample size of 120. Stratified sampling techniques were used for the study whereas, primary data was collected using a questionnaire tool for the analysis, the data was analyzed using SPSS software version 26. The collected data was analyzed quantitatively. The inferential analysis involved both component factor analysis and regression analysis. Statistical measures such as means, standard deviation, and percentages were relied upon to present the analysis results in the form of tables, charts and graphs. To analyze the relationships between the study variables, the ANOVA and regression model were used. Study findings, personnel technical capacity reveals a need for enhanced training and resource allocation to address relatively low preparedness levels. Stakeholder collaboration and engagement, alongside cohesive coordination within departments, emerge as crucial factors for successful drought risk management. Financial capacity underscores the importance of transparent resource allocation and robust leadership structures, while technology capacity emphasizes the need for improved training and real-time risk monitoring tools. Institutional coordination capacity demonstrates the positive relationship between collaborative practices and effective risk management. Conclusions emphasize the critical need for improved training and resource allocation to empower personnel, alongside the importance of stakeholder collaboration and cohesive interdepartmental coordination. Institutional coordination capacity plays a vital role in facilitating collaborative risk assessment practices, highlighting the need for standardized approaches. Recommendations suggest prioritizing enhanced training and resource allocation, fostering a culture of innovation, ensuring transparent resource management, and leveraging technology to optimize risk management tools. Further research could explore similar variables in other counties or investigate the impact of government regulations on drought risk management decisions. Additionally, studies may examine the effects of water resource management, agriculture, and food security on drought resilience in similar contexts.
International Journal of Management and Leadership Studies
2024; 5(i): 444-452
ISSN: 2311 7575
INCLUSIVITY AND ORGANIZATIONAL PERFORMANCE IN THE HOSPITALITY INDUSTRY IN KENYA: A CASE STUDY SELECTED STATE-OWNED HOTELS
When someone leads, they inspire others to take actions that advance the objectives of the organization as a whole. Leaders enable organizations to achieve their goals by directing operations and persuading their followers. They assess how effectively an organization’s resources are put to use to achieve its goals. Collaborative leadership is a management style designed to break down barriers between an organization's superiors and juniors. The collaborative leadership style replaces control with trust and active presence. In this study, the dimensions of collaborative leadership were inclusivity, joint decision making, shared responsibility and open communication. The hospitality industry in Kenya is vulnerable to external-environmental difficulties that affect how they function. Generally, the study sought to analyze the effect of the inclusivity on organization performance in the hospitality industry in Kenya; A case of state-owned hotels. The study was anchored on the collaborative leadership theory. The descriptive research design was employed in this research. The study's target population consisted of 145 employees from both Golf Hotel, Kakamega and Mombasa Beach Hotel. The sample size in this study was computed using Yamane Formula. The pilot test respondents were drawn from Rondo Retreat Center, representing a select group (10%) of the target employee population which is made up of 14 employees, their ideas for improving the questionnaire were taken into account and the respondents were not included in the main study. The study utilized primary data. The study findings revealed that inclusivity as a dimension of collaborative leadership has a significant effect on organizational performance. Top leadership should create an environment that celebrates diversity and promotes a culture of openness and acceptance, where employees and their ideas are valued and utilized; people partner within and across departments; current employees feel that they belong, and prospective employees are attracted to the organization; people feel connected to each other and to the organization and its goals. The study recommends that more components of collaborative leadership approaches (respect for individual input; flexibility and adaptability) be studied in the future, and performance and productivity measuring should be established, to create a comprehensive picture of the relationship between the collaborative leadership approach and organization performance.
International Journal of Management and Leadership Studies
2024; 5(i): 453-464
ISSN: 2311 7575
EFFECT OF FINANCIAL RESOURCES ON PERFORMANCE OF COMMUNITY EMPOWERMENT PROJECTS IN KWALE COUNTY
This study examined the effect of financial resources on the performance of community empowerment projects in Kwale County, Kenya. A descriptive research design was used with a target of 133 community empowerment projects within Kwale County. The variable relationship was determined through a regression model. The target population comprised 133 community empowerment projects in Kwale County, categorized into various programs including crop development, livestock production, fisheries, and community loaning projects. Stratified random sampling was employed) and a sample size of 67, representing 50% of the target population, was selected. The study findings revealed that financial resources play a crucial role in the performance of community empowerment projects in Kwale County, with a strong positive correlation (R = 0.642) and nearly half of the performance variation (R² = 0.499) explained by financial input. An F-value of 75.042 further highlighted the significant impact of financial resources on project outcomes, emphasizing the need for proper funding and management. In conclusion, adequate financial resources are vital for enhancing the scope and quality of community empowerment projects, leading to improved outcomes in areas like agriculture, health, and education. Stable funding ensures these projects' long-term success, while inconsistent financing can reduce their impact. Effective resource use enables strategic training and capacity building, improving project management and addressing community needs, while sufficient funding also encourages active community participation, essential for successful empowerment initiatives. To enhance community empowerment projects' effectiveness, Kwale County should adopt strong financial management practices, including detailed budgeting, transparent accounting, and regular financial audits to ensure funds are used efficiently and responsibly. Clear funding plans involving national and local governments, along with routine evaluations of financing options, are essential to meet project objectives. Additionally, involving beneficiaries in project planning and setting aside contingency funds for risk mitigation can help align projects with community needs and ensure smoother project execution.
International Journal of Management and Leadership Studies
2024; 5(i): 465-481
ISSN: 2311 7575
ORGANIZATION CULTURE AND EMPLOYEE PERFORMANCE IN THE PUBLIC SERVICE IN KENYA: A CASE STUDY OF THE STATE DEPARTMENT FOR BASIC EDUCATION
This study addressed the underexplored impact of organizational culture on employee performance within Kenya's State Department for Basic Education. Unlike the private sector, public service lacks empirical insights on how different cultural models—clan and hierarchy—affect performance and satisfaction. The main aim of this investigation was to examine the effect of organizational culture on employee performance in the public service in Kenya, with a case study of the State Department for Basic Education. The specific objectives were to examine the effects of clan culture and hierarchy culture on employee performance. The study was based on Dynamic Capability Theory, Hofstede's Cultural Dimensions Theory as the anchor theory and Schein's Theory of Organizational Culture. The research design for the study was a case study. The target population for this study consisted of 709 employees who worked at the State Department for Basic Education in Nairobi. The study's sample size was determined using Yamane's formula. The study used a questionnaire to collect primary data. The investigation employed statistical data analysis, and the data was analyzed using Statistical Packages for Social Scientists (SPSS) version 28. The study revealed that organizational culture significantly impacted employee performance in Kenya's public service. Clan culture fostered cooperation, mentorship, and community, improving teamwork and performance. Hierarchy culture promoted stability but required improvement in accountability. A good organizational culture balanced flexibility, structure, creativity, and collaboration, leading to increased productivity and commitment in public service like the State Department of Basic Education. The study recommended that the public service enhance employee performance by fostering clan and hierarchy cultures. To promote clan culture, it suggested expanding employee participation in decision-making, strengthening mentorship programs, and cultivating a strong sense of group identification and collaboration through shared norms and values. For hierarchy culture, the study advised reinforcing clear decision-making processes and command structures to maintain efficient performance, as well as implementing tougher accountability measures in underperforming regions. These approaches aim to improve employee motivation and job satisfaction by building a supportive and well-structured organizational culture. Further research was recommended to explore the impact of bureaucratic, task, person, and collaborative cultures on employee performance and overall organizational effectiveness.
International Journal of Management and Leadership Studies
2024; 5(i): 482-490
ISSN: 2311 7575
LEGAL FRAMEWORK AND ETHICAL ISSUES IN POLICE RECRUITMENT IN KENYA: A CASE STUDY OF EMBAKAS POLICE TRAINING INSTITUTE
Juliet O. Nyangái, David Kanyanjua
Published:
01 November, 2024
Volume: 5Issue:i
Keywords:Legal Framework, Ethical issues, Police Recruitment, Kenya, Training Institute
This research focused on investigating effect of legal framework on ethical on police recruitment in Kenya, specifically using Embakasi Training Institute as a case study. The study was based on three theories - Attribution Theory, Institutional theory, and Implicit Personality theory, with a key emphasis on the Institutional theory. Data was collected from 200 staff members at Embakasi Police Training Institute using structured questionnaires and analysed using descriptive and inferential statistics with the help of SPSS. The findings showed that significantly impact ethical police recruitment at the Kenya Police force in Embakasi. The study concluded that legal framework play a significant role in ethical recruitment practices at the institution. The study recommends the implementation which would benefit policy makers, academicians, researchers, and recruitment practices in both public and private organizations.
International Journal of Management and Leadership Studies
2024; 5(i): 491-511
ISSN: 2311 7575
SCHOOL LEADERSHIP, HUMAN RESOURCE DEVELOPMENT INTERVENTIONS AND ACADEMIC PERFORMANCE IN PUBLIC SENIOR HIGH SCHOOLS IN GHANA
Kwame Owusu-Ansah Owusu Afram, Professor Washington Okeyo, Professor Charles Owusu Kwarteng
Published:
01 November, 2024
Volume: 5Issue:i
Keywords:School Leadership, Human Resource Development Interventions, Public Senior High School, Academic Performance, Ghana
The enhancement of secondary education in Ghana has been a focus of significant reforms since independence. Despite these efforts, reforms to improve academic performance in second-cycle schools have not fully achieved their goals. According to the Ghana Education Service and the Ministry of Education, pass rates in core subjects have improved from 2006 to 2021. However, performance in these subjects still falls below 40%. This persistent underperformance has been attributed to school leadership and their capacity to effectively implement a vision for enhancing teachers' skills and knowledge. This study examines the moderating effect of human resource development interventions on the relationship between school leadership and academic performance in public senior high schools in Ghana. Anchored in distributed leadership and social learning theories, the study uses a positivist approach to analyze these relationships systematically. A cross-sectional design was employed, utilizing self-administered questionnaires to collect data from a target population of 928 public senior high schools listed by the Ghana Education Service as of December 2023. A cluster-stratified random sampling technique selected 2176 respondents from 16 strata. Data was processed and analyzed using SPSS version 27. The analysis included both descriptive and inferential statistics. The study found a positive significant correlation (R= 0.669) between school leadership and academic performance. The study further found that human resource development interventions significantly moderated (R= 0.289) the relationship and strengthened the effect of school leadership on academic performance. The study recommends that the Ministry and relevant agencies appoint competent school leaders to senior high schools. Stakeholders should also implement policies and practices that enhance teachers' pedagogical skills, as this is crucial for improving academic performance. Additionally, future research should examine the same variables in the entire secondary education scope of Ghana and other countries. Investigating other mediating and moderating variables could further illuminate the relationship between school leadership and academic performance.